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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. Prospects don’t answer their phones or return calls anymore.

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Need Some B2B Blogging Inspiration? Check Out These 10 Companies

Hubspot

In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. The company encourages readers to use its blog feed to ensure they get new content the minute it goes live.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Don’t Over Schedule Events.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. Why Email Testing?