Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. It is measured by using Event Tracking in Google Analytics. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Congratulate 1st-level contacts who have updated their profiles -- especially if they've changed jobs and/or companies -- to learn about new opportunities for doing business together. Image credit: f_shields.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

B2B Marketing Zone Posts

JULY 7, 2010

Is Traditional B2B Marketing Dead? Everything Technology Marketing , June 12, 2010 Earlier this week, I was on a panel at the WIT event “The Intersection of Marketing & Technology&# in McLean, VA. Business Blogging – Do You Have What It Takes? Inbound Marketing (53). and keeping!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Should I care?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40