Business Blogging Buying Cycle Event Forrester 
Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. It is measured by using Event Tracking in Google Analytics. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
Webbiquity
OCTOBER 8, 2019
B2B marketers typically devote anywhere from a quarter to half of their total budget on live events, which are often their single biggest line item. The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc.
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