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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. It is measured by using Event Tracking in Google Analytics. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60
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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Should I care? who knows?