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17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. Host your website's videos on YouTube, the largest video community in the world. Its Search tool's purpose is to "close the loop" on their marketing efforts between search and display, so that both advertising channels are complementing each other.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

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11 Reasons Your LinkedIn Company Page Sucks

Hubspot

It Features No Recommendations: Displaying testimonials is a great way to show third-party validation and, as a result, credibility for your products/services. You Haven't Enabled the Blog RSS Feed: Feature your business' blog content automatically by adding your business blog's RSS feed to your company page.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Business Blogging Tips, Tactics and Best Practices.

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Why the Blog Post Is the New Ad Unit

Hubspot

While standalone images from Flickr or individual videos on YouTube can certainly find an audience, a blog post can deliver that content to a much broader audience. Once a blog post is written, it not only benefits from organic social sharing; it also gets released into the wonderful world of syndication.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Visitors expect it there so display your branding where it counts. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

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