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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Here are a few reasons: 1. Retargeting.

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8 tips to speed up WordPress performance

ClickZ

If you are not running a blog on your site, you could simply disable the RSS feed to improve WordPress performance. Optimize native WordPress comments: You can improve the load speed of your page by reducing the number of comments displayed on your page. Disable embeds and RSS feeds.

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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

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25 Google Search Statistics to Bookmark ASAP

Hubspot

Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine -- Amazon (15%), YouTube (9%), and Bing (6%). of results, but YouTube drew only 1.8% The average click-through rate in Google Ads across industries is 3.17% in the search network and 0.46% on the display network.

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The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

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Video Marketing Best Practices

SmartBug Media

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

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17 Google Marketing Tools You Should Be Using

Hubspot

Host your website's videos on YouTube, the largest video community in the world. Its Search tool's purpose is to "close the loop" on their marketing efforts between search and display, so that both advertising channels are complementing each other. So if you haven't already, create a YouTube channel for your business here.

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