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Forrester on Blogging

WebMarketCentral

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " Companies, particularly public companies, should, at a minimum, monitor what is being said about them on blogs.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. CAD drawings – you probably already have an extensive library of CAD drawings.

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Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. share your posts using social media platforms, link to other blogs often). Can Blogs Help Drive Purchasing Decisions? Crank out posts more quickly?

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Community Building a community around your event may only be viable for the larger conferences like SXSW, but the value it can bring to attendees is worth the consideration. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule.

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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. times increase in blog traffic; 6.0

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Need Some B2B Blogging Inspiration? Check Out These 10 Companies

Hubspot

Much of Intel''s blog content is related to conferences and events, so it''s particularly important to ensure customers find its posts when they first go up -- while they''re still timely. The company encourages readers to use its blog feed to ensure they get new content the minute it goes live. 5) Forrester. 6) Dropbox.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? Business Blogging (30).