Marketing Insider Group
JUNE 29, 2010
Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.
Marketing Insider Group
NOVEMBER 4, 2010
5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%
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Marketing Insider Group
NOVEMBER 4, 2010
5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%
Marketing Insider Group
JUNE 18, 2010
Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Create a compelling offer to lock-in your current customers for a longer term. Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
OCTOBER 7, 2010
Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale.
Marketing Insider Group
AUGUST 12, 2010
This is why I advocate creating a service level agreement between sales and marketing that specifies exactly what is to be delivered in terms of both quantity and quality. You can’t “sell&# someone unless they are in the market to buy a product or service like yours. kenny madden Aug 13 2010 Michael, Great post.
Marketing Insider Group
OCTOBER 12, 2010
Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.
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