Hubspot

MARCH 7, 2018

Client Acquisition Rates. Competitor Pricing. Upsell/Cross-Sell Rates. Client Acquisition Rates. Another commonly used measurement is rate of client acquisition. It’s natural for some salespeople to perform better than others -- but if there are large discrepancies between conversion rates, dig deeper.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Hubspot

SEPTEMBER 18, 2023

Major Industry Development A seismic industry shift will necessitate all in the vertical to take action to capitalize on an opportunity or avoid a risk. Analyst Report Every industry has analysts that periodically research and rank companies in their vertical. If you can help with either goal, reach out quickly.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Customer Experience Matrix

NOVEMBER 19, 2010

Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. The bad news is they have quite a way to go before they’re selling at full price.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. It is not a direct reflection of how awesome the tool is in general (we have G2 and TrustRadius ratings for that).

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Marketing 261

APRIL 5, 2021

type of company, industry, vertical, etc.) Be confident in your pricing model. If people don’t flinch at your price, you can charge more. I recommend using Credo’s hourly rate calculator. Burn NO bridges. Your target audience’s needs and wants should sync with your niche offering (see #2 below).

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. What are their price points? What angles are they taking?

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Outgrow

MAY 30, 2023

With copycats, I think you have to work out like oftentimes people tried to do a copycat of Intercom, and what they find that most of them like, they last a couple of years and they struggle or they find a weird niche at the very bottom of the market or in a very specific vertical, like Intercom for hotels or something like that.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52