Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Follow these 6 Content Marketing Tips That Drive Leads. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Augmented Reality For B2B Marketing in 2011?"

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. But unfortunately too much of our marketing is done based on gut feel. And we often lack the guidance we can achieve from a proper strategy and planning process. Augmented Reality For B2B Marketing in 2011?" “The best laid plans…&# We did not plan for this.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. To do this you need to develop a process based approach to your marketing and sales. I would submit to really get the most from any lead generation you need to develop a lead management process.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 12, 2010

In reality, appointment/appearance-setting programs unnecessarily add cost to the selling process without corresponding benefit. The answer is that it is not an effective use of resources at this stage in the process. This translates to a dismal right party connect rate of 1 to 1.5%. Here is why: 1. Click here to cancel reply.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 27, 2010

The buying process begins with a stage of discovery where buyers are searching for clear definitions to problems and general information that will enable their teams to be better informed. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. Augmented Reality For B2B Marketing in 2011?"

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100