The Role of B2B Marketing
Marketing Insider Group
SEPTEMBER 2, 2010
In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Related Posts: Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?"
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