Remove Burn Rate Remove Linkedin Remove Loyalty Remove Twitter
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How B2B influencer marketing will grow your brand

Sprout Social

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. Which platforms work best for B2B influencer marketing?

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How Social Media Drives Better Email Results

Marketing Insider Group

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

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The Role of B2B Marketing

Marketing Insider Group

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

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The Role of B2B Marketing

Marketing Insider Group

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Not watching the backend results: look at conversion rates with sales and ultimate ROI. Share your thoughts, post a comment.

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

The way we consume information is changing rapidly as the growth rate for social media use online and on mobile devices proves. While it is holding its own in the #1 spot on mobile devices, the growth rates of social networks are catching up. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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Lead Generation Programs That Work

Marketing Insider Group

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. It was also interesting to watch the conversation on Twitter both during and after the event.