Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 18, 2010

So if you have just been asked to drive more leads now, here are the tactics that can produce the highest return: Email Many B2B marketers are still seeing the highest return on marketing efforts with effective email techniques. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. But unfortunately too much of our marketing is done based on gut feel. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. For these people, the Visual Close can be very effective. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

In addition, they have had no way of knowing how effective the follow-up is on the few leads that are. The answer is that it is not an effective use of resources at this stage in the process. Most good demand gen executives will agree that it’s all about marketing mix. There is a place for both services.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

AUGUST 12, 2010

Studies suggest that this method, once employed leads to the sustainable marketing success that companies are striving for. But with marketing automation adoption rates at 5-10% in mid-to-large companies, and less than 1% in smaller companies, not many companies are actually implementing. Those that are have a big head start.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" We are so focused on tactical execution that we lose focus on the results.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things).

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

JULY 27, 2010

In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Now testing all these factors against your own objectives is very important.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

Updates are posted on Kopernik’s website so that contributors can track the effect of their donations. #39. Categories on the site include “Fun & Bizarre” and “Silly Stuff” along with classics such as “Graphics” and “Social Marketing.” by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Updates are posted on Kopernik’s website so that contributors can track the effect of their donations. #39. Categories on the site include “Fun & Bizarre” and “Silly Stuff” along with classics such as “Graphics” and “Social Marketing.” by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

OutboundView

SEPTEMBER 20, 2018

As you are building a predictable pipeline strategy, you should be running hundreds of different tests to see which ideas are the most effective. Personalization at scale increases your response rate. I wanted to reach out and see if you’re in the market for (product). The level of targeting you can do via Facebook is amazing.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Interaction. Think about that for a moment.

Twitter 147

Twitter CRM Business Paid Search Agency 147