Unbounce
OCTOBER 18, 2021
When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—
Martech
SEPTEMBER 26, 2022
It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The five primary fintech categories are: Digital payments. Digital investment.
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SocialPilot
FEBRUARY 11, 2024
AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.
Belkins
SEPTEMBER 13, 2019
The price of badly calculated intrusion into your prospect’s routine is too much to handle, so telemarketing stepped back long ago, making way for account-based marketing and account-based sales development. However, if you’re dabbling in ABSD, there are the following KPIs to track: Connect Rate. Pipeline Rate. <
Directive Agency
JULY 7, 2017
B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. B2B marketing is all about how to best manage your ROI. B2B marketing is all about how to best manage your ROI. B2B content marketing has lost its way.
Sprout Social
NOVEMBER 16, 2021
Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. Social commerce is booming, thanks in part to the pandemic accelerating digital transformation. As physical spaces shut down, digital storefronts went up.
Sprout Social
JUNE 27, 2023
He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.
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