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How to increase event attendance: 15 proven ways to get people to come to your events

SpotMe Blog

High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Inconvenient timing or location : Choose a date, time, and venue that encourages maximum participation. Find out why.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

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9 Awful Ways We Push Customers Away

Hubspot

The Fix: A professional-looking website that keeps up with the latest web design trends does wonders for customer confidence. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. Your website probably uses various security services like Verisign, Norton, etc.

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Tackle the Top 3 Channel Marketing Challenges

Content4Demand

It makes keeping up with new marketing trends and best practices even more daunting. . Forrester estimates that there are more than 600,000 partners worldwide. Channel marketing leaders must have a content strategy that serves their direct inbound and outbound needs, and can be bundled, customized and operationalized by partners.

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Marketer of The Month Podcast- EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition

Outgrow

Bundling and unbundling of software – consolidation and preference for all-in-one solutions About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. The complexity of the SaaS – communicating a simple, believable narrative 6. So there are ways to do it.

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Why Your B2B Strategy Should Use Behavioral Economics Principles

Content4Demand

Whether your product is cellular phones, commercial banking services or content, offer your buyers bundles. Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing. Principle #1: Provide a default choice. Make the decision easy for your buyers. It’s worth watching.

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Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. Despite the slow start, all the trend lines in the U.S. because most cellphone users are on calling plans that include large bundles of voice minutes, plus unlimited off-peak and weekend minutes. billion in 2006 from $2.5

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