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Real Story on MarTech: Is that vendor a zombie?

Martech

Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. This potentially becomes an important consideration because major industry analyst firms typically lag in their vendor assessments and can stamp an imprimatur of vitality to an otherwise declining player.

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Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?

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How to Get Over the Sales Slump After the Holiday Season

Convert

According to Forrester , 50% of adults will abandon a purchase if you can’t give them a quick answer to their queries. But) You Can Bundle. Now, what you can do instead is bundle up your products. Creating a bundle of products or “bags” is a very popular strategy in several industries. Just Kidding.

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How to get on Influencers’ Radars

Onalytica B2B

Give yourself a longer timeline, have bundles of dedication and patience. Target the ‘key influencers’ in the top tier- once a relationship has been built with them, this will naturally filter down to the wider network- after all, Forrester claim that 6.2% of the key influencers drive 80% of the conversations online.

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Sales Enablement: How to Improve Your SDR’s Productivity

PureB2B

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. If you want a faster alternative, you can use an integrated lead development solution bundled with strategic content creation. Conclusion.

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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

ClickZ

According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. In many ways, it is a one-stop-shop for promotions that include: Product bundling. Knowing how you can build a promotional stack that integrates with broader martech is essential. Wallet feature(s). Discounting.

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Holistic revenue performance series III: Solution management

Mereo

Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — Turn to reputable resources such as Gartner, Forrester and more to keep up with the current state of things and — most importantly — pay attention to where the market, competitors and buyers are headed.