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How to increase event attendance: 15 proven ways to get people to come to your events

SpotMe Blog

Use social media, email marketing, and promotional partnerships to spread the word. High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. Using marketing automation tools to send the right content to the right people at the optimal time.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

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9 Awful Ways We Push Customers Away

Hubspot

This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. The Fix: A professional-looking website that keeps up with the latest web design trends does wonders for customer confidence. You can also use inventory as a tool to create urgency. What made Patty leave? What went wrong?