Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV
Optinmonster
MAY 30, 2024
For a quick example, let’s say you run an athletic apparel company. The company may use this data to decide to increase the free shipping threshold. You can then target those customers with marketing campaigns for higher-priced products and product bundles. AOV is a crucial metric for any ecommerce business owner or marketer.
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