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LeadSloth
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. Essentially, they changed their technology without updating their processes. Process First. They think strategically about their sales & marketing processes. That was hard.
The Effective Marketer
MAY 20, 2011
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning. Bulldog Solutions Guide to Creating Buyer Personas: [link].
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The Effective Marketer
MARCH 17, 2010
This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Is good to see what’s out there, what is working and what is not. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.
Vidyard
JANUARY 15, 2016
“When deciding which type of video we’ll create, we consider what we’re producing for: generating awareness, helping through consideration, or aiding in the decision-making process (TOFU, MOFU and BOFU). These folks are responsible for making sure your work gets out into the world, so get in sync with them!
Industrial Marketing Today
OCTOBER 1, 2011
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. I know how strange that might sound, but for most companies, leads mean more work and very little to show for it. Instead, salespeople want opportunities. ”.
The Effective Marketer
AUGUST 30, 2010
The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Online success comes from thinking like a journalist and a thought leader”. United States License.
WebMarketCentral
MAY 20, 2009
Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. When it comes to your logo, you want something that works no matter what size. When we applied the logo to our website, it didn’t work well and we had to tweak it. I should have followed the same process we use with our clients.
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