Lattice

MAY 24, 2016

A telecommunications provider and financial payments processor target millions of accounts as part of their account-based marketing and sales development programs (they target the “S” of the SMB market alongside the “M” of the SMB market across multiple product lines). They’ve seen about 20% higher conversion rates on outbound. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MARCH 29, 2016

If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. Using the richness of Lattice’s data cloud, she and her team have build better models that help increase average response rates and average order value. Customer success is the hallmark of a great company.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

SEPTEMBER 21, 2016

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

MAY 3, 2016

This is a key reason why we’ve invested so heavily in building out our platform for not just marketing, but for sales as well. Speed up call prep: Buyer Insights makes sales reps more productive by providing a pre-built call plan. so that reps get a 360-degree view of their prospects and customers.

Enterprise Management 100

Enterprise Management Lead Scoring Lead Ranking CRM 100

Lattice

JANUARY 6, 2016

If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located. Or do you have a new product or upcoming event you want to communicate to your database? Field Events. Here’s a tutorial on how to make this happen.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

NOVEMBER 10, 2015

Ultimately, predictive marketing extends well beyond the marketing department—information moves both upstream and downstream, providing guidance not only to top-level executives, but also to production, procurement and sales departments, as well as supply chain partners and vendors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60