B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Personal vs. Corporate: Six New-Media Principles, No. The Perils of Corporate-Personal Twitter Names.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. I want people to know there is a person behind RD+B who they can connect with.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. Future of news: Insider Dave Morgan touts new media.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. As a personal branding tool for journalists, Facebook may have just slipped into overdrive.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. It’s not enough, though, if you simply blog on your employer’s site or Twitter account.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 24, 2010

Last month there was a flurry of declarations from the likes of Paul Carr and Leo Laporte that microblogging on the ephemeral canvases of Twitter and Buzz was robbing them of their pasts. And I don’t know about you, but personally, I have my chisel in hand, and am off to find a nice slab of granite for next week’s post.

Paper 100

Paper Television marketing CAN-SPAM Buzz 100