build differences 
Industrial Marketing Today
JANUARY 3, 2011
You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The chart below shows the difference between B2C and B2B companies. Getting found by more prospects that are actively looking for solutions that your products/services can provide.
Industrial Marketing Today
NOVEMBER 28, 2010
Often these are related to the company’s applications, solutions and/or or product names. SEO best practices say that you should optimize one web page for one keyword and optimize as many pages of your website as possible for different but related keywords. There are plenty of scam artists out there in the field of link building.
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Industrial Marketing Today
AUGUST 1, 2012
Marketing for these industrial companies has always been a sales support function — put together a PowerPoint presentation for the next sales meeting, create a few posters for an upcoming tradeshow or make the product catalog look “pretty.” Yes, there is a big difference between strategy and tactics. Measure, refine and repeat.
Industrial Marketing Today
AUGUST 20, 2012
They’ve heard/read that Google loves fresh content, therefore all they need to do is publish lots of content and they’ll be on the first page of Google’s search results. If you use outsiders, then be prepared to invest the time to build a relationship with him/her when you do find a good one.
Industrial Marketing Today
JUNE 8, 2010
Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. I have summarized here my takeaways on her five steps.
Industrial Marketing Today
JUNE 29, 2010
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.
Industrial Marketing Today
JULY 14, 2010
Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# I hit the mother lode!
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