Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. People are more likely to engage with a message if it genuinely comes from another person. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Only B2B

JULY 14, 2023

With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency. In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Engagio

APRIL 12, 2024

Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges. ” The secret: building deep, long-term relationships. Build strong relationships Establish strong personal connections with customers through regular communication.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

DECEMBER 2, 2022

4) Scaling personal outreach and RFPs with Rev Ops. The post Building Digital-First Sales Experiences for Enterprise Sellers appeared first on Demandbase. The post Building Digital-First Sales Experiences for Enterprise Sellers appeared first on Demandbase.

Ad Building 48

Ad Building DemandBase B2B Sales Outreach 48

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). The best way to leverage your data is to get personalized, relevant, and creative in your messaging. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

JULY 1, 2021

When you target your accounts, you can create more personalized marketing plays that engage and delight your audiences the way they want and when they want. For more on the value of personalization, read my blog, Personalized Marketing Matters! A core feature within Demandbase One is Selectors. Segmentation made easy. “

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Humans will always be important to the sales process.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

DECEMBER 9, 2020

Personalize brand experiences on digital. When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Remember that effective marketing requires lead nurturing to build trusting and genuine relationships with prospects over time. Personalize brand experiences on digital.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Enhanced personalization: Personalization is crucial in today’s digital landscape. But is ABM the right approach for your business?

Account Based Marketing 114

Account Based Marketing Spending B2B Marketing ABM 114

Valasys

AUGUST 9, 2023

AI doesn’t just understand these needs; it anticipates them, paving the way for personalized journeys that forge deep connections. AI-driven automated buyer journeys are more than a trend; they’re the cornerstone of success in a world where personalization isn’t just appreciated – it’s expected.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

DemandBase

MARCH 11, 2019

According to the results of the Account-Based Marketing Strategy Survey conducted by Ascend2 and Uberflip , personalized content is the most effective way to engage target accounts but it’s also the most difficult to execute. Here are three ways you can personalize content for ABM without creating net new content each and every time.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” He called for a new approach that is more personalized, data-driven, and focused on the customer journey. Another key trend featured front-and-center at the event was the importance of personalization.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

DECEMBER 2, 2020

For more best practices on how to build a segmentation strategy, check out The Market Segmentation Playbook. Once you’ve built your audience segments, you can rank them from high to low priority and focus on building personalized resources based on their level of priority.

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Engagio

MAY 19, 2021

How can brands harness the revolution of data, personalization, and experiential marketing to elevate their strategies and deliver for their customers in profound new ways? Stephanie Losee: Experiences Build Community. I think—or hope—it will prompt a shift in thinking from marketing motions to community-building.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. Understanding the new buyer mindset and building organizational DNA to think like buyers become critical to ABM or ABX success. 4 – Personalization Will Change and ABM Needs to Change With It. And adopting a lifecycle viewpoint.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. For us, and Demandbase, we sell to sales and marketing teams.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

AUGUST 21, 2020

Personalization wins every time. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. In a recent test, we found that personalization (often with trending intent) increased email open rates from 29 percent to 53 percent and replies from 4.5

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

AUGUST 27, 2020

Here are my personal favorite ways to segment my target account list: Accounts showing high intent ( They’re researching across the web for keywords related to our products and have five or more visits to our website.). Accounts with offsite intent related to Demandbase competitors with no on-site visits.

DemandBase 52

DemandBase Personalization Cross-Selling Demand Generation 52

Engagio

OCTOBER 1, 2021

Realizing that a huge part of the problem was the ever-growing but self-imposed complexity of B2B marketing, I went on a personal quest to radically simplify the process for building these brands. The perfect name for the “hot cloud storage” company they were looking to build. Both Friend and Welts knew this was the name.

B2B Marketing 71

B2B Marketing Ad Building Brand Identity Branding 71

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

DemandBase

APRIL 29, 2020

Build skills from the comfort of your couch. Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Now’s a great time to build your marketing skills, but we’ll get into that in a bit.).

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Directive Agency

MAY 20, 2020

So what audiences do you need to build and how do you effectively interact with them? . To segment your TAM, build a series of tiers based on factors that qualify certain businesses – for example, company size, revenue, number of employees, private vs. public, and more. Let’s build out a scenario. Key page visitors.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

SalesIntel

APRIL 19, 2024

It also offers the capability to build a targeted database from scratch, including commerce providers and payment companies, which can drastically improve go-to-market strategy. Demandbase provides insights into contacts, company details, and buying signals. The post Top 10 Lead Enrichment Tools in 2024 appeared first on SalesIntel.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Uberflip is a content marketing platform, which includes a framework for personalized content experiences. Day 2: Engage and Personalize (July 8). Summer concerts? Road trips? Thorny indeed.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. By investing more attention in personalized messaging, you pack a more powerful punch. ABM for Sales, because it takes two wings to fly.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

JANUARY 14, 2021

How can I get personalized with them to show them that I can provide value towards the goals they have in front of them? We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. We here at Demandbase, again, use AI and machine learning to do the leg work.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “I feel like MQL ‘s are totally useless.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Customer Experience Matrix

SEPTEMBER 3, 2018

The culprit was to be the EU’s General Data Protection Regulation, which would cut off the flow of personal data to third party brokers and, even more devastatingly, prevent marketers from buying third party data for fear it wasn’t legitimately sourced. They do this by building connections to reference databases holding identity details.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Engagio

JANUARY 16, 2024

Constructing an Indomitable Sales Team Benjamin White, VP of Business Development at Ironscales, discusses how he has constructed an indomitable sales team by building personal relationships and focusing on continual learning. She provides examples of listening to customers and personalizing experiences.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. After building a Target Account Program, Fuze began testing the waters with one-to-one ABM tactics to zero in on enterprise brands. The solution.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Engagio

DECEMBER 2, 2022

Join this on-demand session to learn how to use data intelligence to identify target accounts and build personalized omnichannel experiences. The post Alation ABX: Data + Account Intelligence at Scale appeared first on Demandbase.

DemandBase 48

DemandBase Demand Ad Building Personalization 48

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52