build 
B2B Memes
OCTOBER 4, 2010
Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. Companies that have a story to tell and the money to get it told.&#. In other words, the brand journalism trend is real.
B2B Memes
MARCH 11, 2011
Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? For example, I live in Madison and there is a huge budget/political scene right now. Absolutely.
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B2B Memes
SEPTEMBER 22, 2010
The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). I cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to. Future of news: Insider Dave Morgan touts new media. Book Notes: An Interview with Seth Godin. (On
B2B Memes
SEPTEMBER 9, 2010
Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy.
B2B Memes
DECEMBER 8, 2011
His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.
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