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Video Production Equipment and Software for Every Budget

Vidyard

Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? What’s your team’s budget and skill level? Example Video Production Teams 2.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What Are Decision Intelligence Tools? Don’t feel alone on this one.

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Boosting Sales Productivity: The Power of Modern Sales Software

G2M Solutions

Buyers are harder to reach, sales performance is down, and buyers' budgets are stagnant. A lack of productivity. The new way forward is to concentrate on making reps more effective in their interactions and implementing best practices with regards to productivity. Data Quality Tools: Ensure data accuracy and cleanliness.

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Loyalty Auctions: The Next Reward For B2B Markets

Looking for ways to boost engagement in a B2B loyalty program? If you are unfamiliar with loyalty auctions, the concept is amazingly simple: Use an auctions platform to set up online auctions with a specific pool of rewards, products, services or prizes. Fewer bidders mean a greater chance of winning!

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7 steps to make sure you’re getting everything from your marketing software

Martech

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?