PureB2B

MAY 30, 2022

Sales enablement is a continuous business development discipline that equips salespeople with the process, tools, and content to help them sell more effectively. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

PureB2B

APRIL 6, 2022

In B2B sales, actionable contact and prospecting information might be the most important piece of the “success” or “failure” puzzle. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. 50% of leaders said intent data helps with sales and marketing alignment.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

PureB2B

JUNE 16, 2022

Email marketing is one of the many tools used by ABM teams, but how can you be sure you’re getting the most out of it? Once you’ve mastered the law, here are four ways to effectively integrate email marketing with ABM: . Leads previously seeking informational content will eventually transition to the evaluation stage.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Engagio

OCTOBER 6, 2023

Repeated cuts over the last few years have hit marketing departments hard. Marketing programs are often the first thing to get cut, leaving many teams with shrunken program budgets. We recently explored the challenge of defending marketing budgets at the Demandbase Smarter CMO Forum.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Sword and the Script | B2B

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Terminus

FEBRUARY 9, 2023

And with new mandates focused on building pipeline and driving revenue—coupled with budget reductions—efficiency is the name of the game. Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

And with new mandates focused on building pipeline and driving revenue—coupled with budget reductions—efficiency is the name of the game. Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

TrustRadius Marketing

OCTOBER 3, 2022

For example, TrustRadius’ downstream intent data integrates with 6sense to augment top-of-funnel intent data signals, such as those from Bombora, to surface actual in-market buyers ready to make a purchase. Downstream and in-market buyers. Embrace the age of the self-serve buyer. Improve ABM programs.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. 55% of sales leaders are using intent data to grab in-market leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

PureB2B

JANUARY 3, 2022

This is one of the biggest challenges digital marketers face today. In a quest to make an impactful first impression among relevant, in-market buyers, digital marketers not only have to create ads that effectively communicate brand value; they also have to get those ads in front of people who actually care.

Impressions 62

Impressions Ads Lead Scoring Lead Ranking 62

6sense

OCTOBER 29, 2015

Forward-looking marketers are now changing their north star from MQL to SQL to help them align their work with the language and goals of the sales team, bridge the gap between marketing activity and actual won business and track how campaigns contribute to pipeline and revenue. Create (and update) buyer personas.

Lead Ranking 48

Lead Ranking Cost per Lead Activities Marketing Qualified Leads 48

Metadata

MAY 21, 2024

The same one as every other B2B marketer: fill our pipeline and convert those in-market buyers to revenue. That’s what I thought, but I quickly realized I was embarking on a journey unlike any I’d been on before in my B2B marketing career—and that journey wouldn’t include LinkedIn. Spoiler: Wrong.)

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Channels B2B Marketing B2B 52

Inbox Insight

NOVEMBER 30, 2023

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. 76% uplift in businesses actively searching Marketing Attribution. What is driving demand for these tools?

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80