ANNUITAS
NOVEMBER 29, 2023
There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.
B2B Marketing Directions
JUNE 9, 2024
(This month's Research Round-Up discusses some of the major findings found in the Spring 2024 edition of "The CMO Survey" and a set of interesting perspectives from the "2024 Annual Marketing Report" by Nielsen.) Source: Christine Moorman Spring 2024 edition of "The CMO Survey" A survey of 292 marketing leaders at U.S.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
MARCH 29, 2022
Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% over the next 12 months.
Marketing Insider Group
NOVEMBER 9, 2020
Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.
Pearl Digital Marketing
SEPTEMBER 13, 2019
For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? What does a fractional CMO do?
Martech
MARCH 2, 2023
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”
SmartBug Media
FEBRUARY 21, 2024
Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.
Expert insights. Personalized for you.
147 
Let's personalize your content