The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Alinean recognized by BtoB Magazine’s as one of To. IDC: Economic Buyers, Digital Overload and Sales E.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Do these features yield cost savings that make the purchase price savings moot? Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

In order to realize the up-sell / cross-sell benefit, the call center staff needs to use the solution as expected, this changes the relationship with the customer, and the customer reacts by purchasing more – a complex set of cause and effect in order for quantifiable benefit to be achieved.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

On average a 2 x CPU server costs $4,000 per year in three-year amortized hardware purchase, and annual support and maintenance contract costs. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Anything Goes Marketing

MAY 17, 2009

sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. . sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2009

In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog. ” Mac McIntosh's Tip. Maria Pergolino Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JULY 22, 2010

QUOTES Tom Pisello, Chairman, Alinean, Inc. - “Many IP Telephony buyers continue to make new purchase decisions based predominantly on up-front costs, however, the recurring operating costs for IPT often exceed four times acquisition cost over the life of the system. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

JUNE 9, 2010

Content SEO , May 18, 2010 Longer sales cycles due to more complex products and services and business purchasing processes often require more information. BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Noise is removed and education streamlined, helping to reduce sales cycles and drive more sales. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Connect with multiple stakeholders - large purchase decisions involve more stakeholders than ever, and with varied agendas and pain points. Connecting with diverse purchasing committees is difficult for even the best sales professional. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

The formula takes into account the short term sales from customers, as well as factoring in changes to lifetime expectations. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Net present value calculations use the “time value of money&# , which takes into account the fact that the purchasing power of a dollar received in the future is less than dollar possessed today. Alinean recognized by BtoB Magazine’s as one of To. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40