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Social Media Lies, Damn Lies and Statistics

Marketing Insider Group

The wording of the question gets to what is important late in the buying process. Issue # 2 : what they should have asked is what sources influence the buying process. We know from other studies that only email and search have higher influence on the buying process than social.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Via BtoB Magazine. Also interesting are new statistics on gaining buyer’s trust. To help organizations manage this process they developed the SiriusDecisions Enablement Framework. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales. Read to learn more. Via SiriusDecisions.'

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6 Traits of Highly Effective Data Analysts

Webbiquity

While the notion seems simple enough, the majority of marketers have not mastered the skills and processes needed to be successful in harnessing the power of data. Statistical analysis is only one part of the job. Statistical and technical expertise. So what exactly are agencies and companies looking for in a data analyst?

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The 2014 Content Marketing Imperative

Marketing Insider Group

It may even hurt us in the buying process. Content marketing is the process of creating content that our customers actually want or need. There are more potential buyers in the middle of the buying process than in the latest stages. It’s really a question of whether resources are aligned to the buying process.

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B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.

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‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance

Adobe Experience Cloud Blog

The key social principles of connectivity, openness , and engagement are also core to Revenue Performance Management (RPM) , the powerful new business strategy and process that is reinventing sales and marketing on a global scale. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs).

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5 Common B2B Lead Generation Myths Debunked

PureB2B

Lead generation has always been an important part of the sales process , but with competition on the rise and a new technology making waves on social media every week, B2B lead generation has never been more important. However, myths still continue to plague the whole lead generation process—confusing even the smartest marketers.