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BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack. This enthusiasm got me thinking.

BtoB 48
BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48
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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40
ROI Marketing Budget Work Management Marketing Management 40
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Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40
ROI Social Media Marketing Budget Budget Programs 40
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Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40
ROI Marketing Budget Budget Programs Work Management 40
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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40
ROI Social Media Budget Programs Marketing Budget 40
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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100
Advertising Benchmark Work Management Marketing Management Planning 100
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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40
ROI Enterprise Management Marketing Budget Budget Programs 40
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