The ROI Guy

JANUARY 25, 2011

Engaging earlier requires that sellers have the skills, processes and tools to “earn the right&# to present earlier, and deliver unique value during the dialogue. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

MAY 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Competitive opportunities emerge for those that can present the best cost/benefit analysis, and TCO comparisons which can help create the case for why current solutions are more expensive and warrant replacement, or which competitive options will cost less over its lifecycle. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. How Do You Get Started in Content Marketing?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Hubspot

AUGUST 27, 2012

15) 53% of retailers plan to focus on web personalization engines in 2012. Email Marketing and Automation. 18) 59% of B2B marketers say email is the most effective channel for generating revenue. Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! 33) 59% of U.S.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

The ROI Guy

JULY 22, 2010

Once information is entered online, the TCO Tool provides very detailed reports for alternative vendors, including TCO, post-tax cash flow, pay-back period, return on investment, internal rate of return and net present value. Alinean recognized by BtoB Magazine’s as one of To. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean recognized by BtoB Magazine’s as one of To. Is Marketing Too Busy?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

There’s a lot of talk about getting sales and marketing to sing off the same page, but what is the song? Any kind of alignment should start with buyers, and we are going to present a mountain of buyer insights that in many ways are jaw-dropping. • What does your CEO expect from your selling and marketing efforts?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. cut in operating budgets. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 16, 2010

In a recent survey, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Alinean recognized by BtoB Magazine’s as one of To. Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Customer equity is the net present value of all the cash flows a company expects its customers to generate over their lifetimes. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. How Do You Get Started in Content Marketing?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40