BtoB Effectiveness Forrester Organization 
KoMarketing Associates
APRIL 11, 2013
At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research Defining the Modern Marketer. B2B marketers struggle with common challenges.
KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.
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Paul Gillin
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Intel uses its wall to great effect. On that front, it hits the mark. million likes*.
The ROI Guy
DECEMBER 9, 2010
With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
JANUARY 10, 2011
IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.
The ROI Guy
OCTOBER 22, 2010
Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.
The ROI Guy
FEBRUARY 4, 2009
Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. How Do You Get Started in Content Marketing?
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