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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Both turned out to be promotions for companies exhibiting at the conference. And then I thought about what that says about the state of direct marketing today.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So. ” Marketing & Sales Alignment Via Shared Lead Definition.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So. ” Marketing & Sales Alignment Via Shared Lead Definition.

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B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

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B2B Marketing Events Around The World - Dec 2011

MLT Creative

Here's what's on tap for marketing industry events for December. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Tweets comms news, conference deals and more.

Twitter 100
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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market).