Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.

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Demand Generation Agencies BtoB Demand Generation Demand 48

KoMarketing Associates

MARCH 7, 2013

BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. “Revenue acceleration via sales & marketing strategy, demand generation, sales pipeline & process improvement, retention & renewals.”

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Social Media Ideal Customer Profiles Twitter Profiling 120

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

(Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

JANUARY 24, 2013

Account run by @ erincnelson and @ dreckbaerfrau. # BtoBmagazine – BtoB Online – The resource for # marketing strategists. that advance the buying cycle: Founding member @ savvy_b2b blog. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. How are you using email marketing to reach and engage with your target audience?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60