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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Don’t get me wrong, I still believe there is a place for focus groups. Read More Than Just Social Media. Stay Alert. highlight to tweet).

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3 Reasons to Know Your Niche Audience

ConvertKit

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. Each email does its job when it educates your niche audience on relevant topics while simultaneously building trust with your brand.

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3 Reasons to Know Your Niche Audience

ConvertKit

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. Each email does its job when it educates your niche audience on relevant topics while simultaneously building trust with your brand.

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Is Content Marketing Turning Into Brand Entertainment?

Content Standard

Starting back in 1995, LEGO made its first foray out of the world of plastic blocks with a small educational product for Japanese audiences called LEGO Fun to Build. Advertising professionals get some limited metrics on the performance of their broadcast spots, and these metrics are further informed by tactics like focus groups.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Buy Local associations Chambers of Commerce and other business associations Local government bodies and officials A formal focus group Friends and family Local reporters and bloggers Successful local business owners. Industry fora (agricultural, manufacturing, retail, etc.) What you ask will vary depending on your business idea.

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15 Creative Examples of Branded Pop-Up Shops

Hubspot

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. The whole thing was then broadcast live via webcam on the agency's website for anyone who was curious enough to watch.

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Content is King, But Quality is Queen: Guide to Quality Content in SEO

seo.co

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. It’s the way we communicate, share, influence, educate, and sell. Content is a powerful tool for informing and educating consumers on new and/or complex topics. The essay was titled, “ Content is King.”.

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