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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. Yahoo’s rules are expected to be similar.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

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The Ultimate Guide to Marketing Automation

Ontraport

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. This is where marketing automation shines.

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The Ultimate Guide to Marketing Automation

Ontraport

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. This is where marketing automation shines.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.