Broadcasting Cable Facebook Mobile Advertising 
Martech
APRIL 25, 2024
Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.
Digilant
JANUARY 25, 2024
In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.
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Convince & Convert
APRIL 17, 2014
There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.
Sprout Social
MAY 10, 2019
YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.
Content Standard
APRIL 8, 2015
They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1.
Content Standard
SEPTEMBER 2, 2016
Facebook has already made live video an integral part of its platform, and Twitter is followed closely by Instagram and Snapchat in terms of building a live video experience into its platform. Facebook’s live video platform does seem to have the inside lane on its competition. But that seems all but given nowadays.
Content Standard
AUGUST 15, 2016
As mobile devices continue to occupy more of our time each day, and video consumption increases accordingly, traditional television is having a harder time attracting viewers. Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences.
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