Tomorrow People

SEPTEMBER 22, 2022

Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. Tomorrow People has been chosen to work on a wide-ranging strategy to position TicketCo as the go-to digital ticketing assistant, and support the company’s ambitious growth goals.

Work Management 156

Work Management Paid Search Agency Marketing Management Marketing Strategy 156

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing Attribution 115

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 115

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Bannersnack

MARCH 2, 2024

19 minutes read Last update: 02.03.2024 A promotion strategy is key for positioning your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you. What Is a Promotion Strategy?

Promotion 98

Promotion Marketing & Strategy Practices Marketing Strategy 98

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. Consistency.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

EveryoneSocial

OCTOBER 10, 2023

Something I’ve heard from marketing teams recently is, “We’re really focused on our LinkedIn company page strategy right now.” Brand pages on any network are important. After all, they’re an extension of your brand. So, why do brand pages exist? Brand pages are not a strategy. NOT brands themselves.

Tactics 116

Tactics Brand Identity Branding Marketing & Strategy 116

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. According to Ashley Cummings —freelance writer for brands like Salesforce and Hashtagpaid —that’s a huge error.“The The biggest mistake brands make with SEO?

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. This is a big ask, especially with more and more brands entering the marketplace every year. This is a big ask, especially with more and more brands entering the marketplace every year. It’s a tough world out there. The result?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

APRIL 18, 2024

This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time. Higher efficiency and performance : By automating routine tasks, teams can focus on strategy and creative efforts. This makes your company the top-of-mind brand for these leads.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Ad Building 123

Ad Building Brand Identity Branding Tips 123

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. What is customer marketing?

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Heidi Cohen

JULY 25, 2022

Use this ultimate branding checklist to define your brand to ensure it stands out and grows in value over time. The post The Ultimate Branding Checklist: How To Create Your Branding Strategy appeared first on Heidi Cohen. Includes questions to help you.

Brand Identity 102

Brand Identity Branding Storytelling Product 102

Velocity Partners

FEBRUARY 27, 2024

I agree with Jon that most (not all) B2B tech businesses are struggling to meet the pipeline needs of the business and the main reason is that they’ve either neglected performance brand strategy altogether or just found it too hard to mesh with their performance marketing efforts. Your future pipeline comes from brand building.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This is where consumer behavior is driven by an emotional investment in the brand itself.

Buy 107

Buy Brand Identity Branding Loyalty 107

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Martech

SEPTEMBER 21, 2021

The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement. As we work with brands, there’s a longing to do more than these novelty drops. Expanding the brand story.

Brand Identity 138

Brand Identity Branding Marketing & Strategy Loyalty 138

Martech

FEBRUARY 4, 2022

NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. This makes NFTs a cool tool for brands.”.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Paid Search Agency 129

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Brand advocates are dedicated fans whom the company should build closer relationships with. Quality over quantity.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

SmartBug Media

FEBRUARY 14, 2023

Because the way consumers engage with brands is a bit more complex. In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. Here’s where the power of lead nurture strategies comes into play. What Is Email Nurturing?

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Go Beyond SEO

FEBRUARY 28, 2024

Welcome to our comprehensive guide on branding for accountants ! In today’s competitive business landscape, establishing a strong and distinct brand identity is crucial for success. By investing in your firm’s branding , you can elevate your reputation, attract new clients, and differentiate yourself from competitors.

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

sagefrog

NOVEMBER 27, 2023

Employer branding has boomed in the last few years—and it’s certainly here to stay. After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. Don’t have a formalized employer brand? What Is an Employer Brand?

Brand Identity 52

Brand Identity Branding Ad Building Marketing & Strategy 52

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Stevens & Tate

APRIL 15, 2023

Establishing brand authority is invaluable when promoting your company, especially in the early stages. However, you need effective marketing strategies to pull this off. But when a customer trusts your brand, they become more receptive. Building brand authority requires resources, commitment, and planning.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105