illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Consent puts the power of privacy in the user’s hands. And so is consent.

Privacy 108

Privacy Transparency Privacy Protection Ethics 108

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. Data privacy is a top priority at ZoomInfo. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards.

Communities 130

Communities Zoominfo Promotion Privacy 130

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

Paid Search Agency 95

Paid Search Agency Privacy Work Management Marketing Proposals 95

Customer Experience Matrix

APRIL 13, 2018

I picked up a book on trust the other day (haven’t gotten past the introduction, so can’t say yet whether I’d recommend it) that seems to argue the problem of trust is different today because trust was traditionally based on central authority but authority itself has largely collapsed. That’s very different attitude from the U.S.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Hinge Marketing

MARCH 12, 2020

The importance of offline events – While the biggest changes in professional services marketing have come in the digital arena, some of the most impactful techniques used by the fastest growing firms are traditional offline tactics, such as public speaking and writing books.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Choozle

FEBRUARY 19, 2019

Every click made, purchases added to a cart, emails opened, flights booked is helping marketers understand a consumer’s interests and behavior. Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44