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Consent and transparency need to be top data privacy concerns for marketers

illumin

User consent and personal privacy are paramount to ethical data collection. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Always gather data with consent Consent is critical to ethical collection and the golden standard for data privacy protection.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

But five years later, enforcement challenges dog the watershed law, with complaints that were filed the day GDPR hit — alleging that Facebook, Instagram, WhatsApp, and Google forced users to give up personal information without proper consent — still wending their way through the court system.

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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”.

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Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier

Litmus

From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. We’re constantly finding new ways to better communicate with our customers. You know, the obvious and convenient things.

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6 Ways to Privacy-Proof Your Email Program

Litmus

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. a report, e-book, etc.).

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

The importance of offline events – While the biggest changes in professional services marketing have come in the digital arena, some of the most impactful techniques used by the fastest growing firms are traditional offline tactics, such as public speaking and writing books. Advanced conversational search features.

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9 Best Web Hosting Providers

Single Grain

Book My Free Marketing Consultation. Book My Free Marketing Consultation. Book My Free Marketing Consultation. In fact, Bluehost is the second organic result from a hosting provider in the Google SERPs for “web hosting.” Book My Free Marketing Consultation. So, without further ado, let’s get to it. 1) HostGator.