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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Why We Wrote a Book on ABM: 4 Years in the Making

DemandBase

What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends?

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

You may recognize her from her time at SiriusDecisions in Forrester. So you’ve been kind of a household name of B2B for a while, and literally in March, you left Forrester to go to ON24. We’re also going to talk about this predictable pipeline workshop we have coming up together later here in September. Cheri: Yeah.

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3 Common Mistakes in Demand Generation

ANNUITAS

Not realizing the importance of a standard approach: In his book Driving Demand, ANNUITAS CEO Carlos Hidalgo cites the importance of a standard approach to Demand Generation. “In You cannot rush lead management workshops as you will not have a process informed equally by Sales and Marketing stakeholders.

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The best pharma event management companies in 2023

SpotMe Blog

Logistics management: From booking the venue to arranging travel and accommodation for attendees and speakers, experienced pharma event planners handle all the logistical details. Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization.