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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Now imagine if you knew which potential customers were researching and evaluating your solution and others like it. your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. Enter buyer intent data. But, how many?

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Should You Be a Content Marketing Writer?

ClearVoice

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. people who can do immersive research and become superficial experts in anything for a two-week assignment period) in need of another income stream. Click To Tweet. The ROI speaks for itself.

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Lead Generation: It’s all about building relationships

markempa

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. Brian Carroll: Yeah, we are coming up on 10 years.

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Better Social Selling, an Interview with Jill Rowley

markempa

I definitely saw it as a research tool. I literally just had this question, being interviewed for a Forrester research report on social selling. Essentially, you have to personalize your invites to connect. I read recommendations that people write about you. Yeah, absolutely. I don’t accept the invite.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

– discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman: Increasingly – in print, in the blogosphere, etc.

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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The great book, Content Rules , urged marketers to “be different.&#

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.