Books Differentiation Examples Skype 
Convince & Convert
DECEMBER 28, 2015
Book Your Guests. We record our shows via GoToMeeting, which we prefer to Skype. But, we’re always trying to raise the bar and differentiate. It’s just easier for us, and we find the audio to be slightly more stable than Skype. Plus, when you’re “in the flow” the shows are just better.
Convince & Convert
FEBRUARY 3, 2015
Book Your Guests Our show hosts (me for Social Pros; Amber Naslund and Chris Moody for Content Pros) pick and schedule their own guests. We record our shows via GoToMeeting, which we prefer to Skype. But, we’re always trying to raise the bar and differentiate. We do it the old-fashioned way, via email.
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Vidyard
NOVEMBER 13, 2019
Skyping in space. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video.
Vidyard
NOVEMBER 13, 2019
Skyping in space. Winner: NetMotion Software Runners-Up: Uberflip, Genesys Honorable Mentions: Confirmit, SmartBug Media “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? How far will it go?
Vidyard
NOVEMBER 13, 2019
Skyping in space. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video.
Heinz Marketing
NOVEMBER 25, 2019
Some people ask “How do you sell a commodity and really differentiate and even charge a higher price?” I ask Oren to share his best practices for taking something that might feel like it doesn’t have a lot of competitive differentiation and how to still get that sold at a premium. Go to Intercom.com/deals. .
Adobe Experience Cloud Blog
JANUARY 20, 2015
Jim cites an example from Skype, whose goal was to show the human impact of people connecting through their technology. Skype created a heartwarming video of two girls living in different countries, each born with one arm, who formed a friendship on Skype. Look at the books written now. Jim Stengel : Yes, I do.
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