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A guide for finding product-market fit

Lenny's Newsletter

As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. And exactly like the book Crossing the Chasm suggests, we thought, let’s get this small group working and get them excited. Art by Natalie Harney.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer). Set up a quick consultation , and I’ll send you a free PDF version of my books.

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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. For example, if I’m a car marketplace, I would say, “Instead of deploying, all these different, tools, can I have a chatbot where people can just talk and, book an appointment and make that frictionless process?” How do I train them?

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Seismic Shift ’23: Day One Highlights

Seismic

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. I joined colleagues Irina Soriano and Meganne Brezina to hear more about their new book, Tomorrow’s Enablement for Today’s Leaders and the Enablement Value Chain. Together, we’re shaping the enablement function that we know today,” he said.

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Full details of my Account Based Marketing campaign

Marketing Graham

We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. The call to action was to identify the person(s) responsible for hybrid working and for them to book a demo. Book Free Consultation. We didn’t. Interested?

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Hack Day how-to

Choozle

The book on the subject, Sprint , explains why five days is a good time span. Finally, we wanted to have one external set of eyes, so after validation, each team was given six minutes to pitch to our experts (CEO & CPO) and a special guest… the mom of one of our employees!

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