Marketing Insider Group
MAY 27, 2023
If you enjoy that, his next book on leadership is even more profound. In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.” Listen to Ann some of the background and stories covered in her latest book, Everybody Writes.
ViewPoint
MAY 13, 2016
A couple of years ago I wrote a blog for Salesforce.com about lead definition. In that post I quoted a client and friend who at the time was CMO for a Fortune 100 company. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. Define what a lead is.
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Markempa
MAY 24, 2021
You recently wrote a book on this topic. I’d love to know the story behind why you wrote the book Brand Activism and why now? I was thinking perhaps Salesforce.com or Apple. By the way, I’m glad you did mention Salesforce.com because its leader is one of the pioneers in this area is Marc Benioff. Anyone else?
Webbiquity
MARCH 12, 2019
If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.
Marketing Insider Group
JULY 28, 2015
If you enjoy that, his next book on leadership is even more profound. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.
Biznology
APRIL 2, 2015
In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed. Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. Here are some of their predictions. Sales and marketing symbiosis.
markempa
DECEMBER 12, 2016
Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com.
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