Chris Koch

APRIL 9, 2010

But it’s not enough just to support bloggers. We want readers of our SMEs’ blogs to see them as experts. You have to establish authority through the writing voice that your SMEs use in their blogs. It would be wonderful if your bloggers were the only experts writing about their fields. Stop reading.

SME 100

SME Aggregators Blogger Social Media 100

The Marketing Blender

JULY 13, 2022

One great way to increase sales is to write an email nurture series. Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. B2B marketing growth hacking is all about accelerating the sales process by finding creative and innovative ways to market your product or service.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Industrial Marketing Today

APRIL 23, 2012

Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. is the driving force behind this effort where 14 in-house engineers write 73 different blogs. I know it’s Emerson again. From One Engineer to Another® blogs from Indium Corporation.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Directive Agency

SEPTEMBER 3, 2019

However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other. What we were able to do for our client in the construction project management software space was have them write a blog piece that piggybacked off a parallel industry.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hinge Marketing

NOVEMBER 3, 2021

In our recent survey of more than 200 Visible Experts® , 67% of respondents said speaking engagements were the most impactful of all marketing techniques, outranking writing a book (61%) and overtaking by an even wider margin referrals and recommendations (54%), the centerpiece of many professional services marketing strategies. .

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

SendX

OCTOBER 8, 2020

But if you're an SME looking for a plain email marketing software, then HubSpot may not be for you. Mailchimp Alternatives - ConvertKit ConvertKit is an email marketing platform for online creators and bloggers. Advanced Automation Workflows: ConvertKit has advanced workflows for bloggers which we did not find in Mailchimp.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. The appetite for tools content is huge.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142