Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. Love Your Critics. Read more and comment on BtoBOnline.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. I have some strong feelings about this topic, so I’ll oblige.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JUNE 9, 2011

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Going the Full-Time Route.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 4, 2014

What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way. Then there’s the statistic that 12% of companies will hire a full-time blogger in 2014.

Research 50

Research Lead Scoring Lead Ranking Validation 50