Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. Credibility with my network is one of the most valuable assets I have, and it simply isn’t for sale. I have some strong feelings about this topic, so I’ll oblige.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

MAY 25, 2010

After replying with a thank you message, Cahill forwards them on to the sales team. As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 18, 2012

Eleven months later, Attack of the Customers on sale on Amazon ! And if you’re a blogger or editor who would like a review copy, just leave a comment here or drop me a line and I’ll be pleased to send you one. An idea I’ve been kicking around for a couple of years became a formal book project in January.

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Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JULY 9, 2012

I personally like Steve Ballmer, and I have great respect for his competitiveness and sales/marketing skills, but he’s not a product guy. Bloggers have been kicking the crap out of stack ranking since the VF article appeared, but it’s really not as bad an idea as it sounds. He handed it over to the wrong guy.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

NOVEMBER 24, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, security, policy, management, operating units, and potential acquisitions, that have not been made public. Blogging Best Practices. Reporting Misconduct.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, policy, management, operating units, and potential acquisitions, that have not been made public. Blogging Best Practices. Reporting Misconduct.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 29, 2012

It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. Basically, when critics become convinced you can’t do anything right, then you can’t.

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