Biznology

JULY 26, 2011

Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].

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Blogger Trends Conversion Effectiveness 80

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Traackr — I have been lusting after this app for years and finally have access to its tools. Thanks for reading this far!

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Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

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Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JANUARY 1, 2013

A blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap. Bloggers and most journalists are no longer untouchable; rather, we’re very accessible and quite amazingly stoked by any and all attention that we receive based on our writing and insights.

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Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

JUNE 29, 2010

So it is easier for consumers, customers, and the press to come to our product sites to get early information, and since we use RSS feeds to bring ongoing information in, you can get robust product information(demos, videos, etc.) MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong?

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Curation Microsite Merchandising Paid Search Agency 80

Biznology

AUGUST 20, 2013

Online Engagement and Blogger Outreach. You’ll probably want to hire someone — a community manager or an outside social media consultant — either for a short-term bootcamp to get your started or someone you can just work with over the long term, be it internally or outsourced.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

SEPTEMBER 2, 2014

Google still loves RSS and ATOM – Google loves structured date, remember? You need to either do it perfectly for each page or choose an SEO plugin that can do it for you automagically.

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Google CMS Development PageRank Tagging 80