Book Review: Social Media Marketing
Webbiquity
NOVEMBER 2, 2010
This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.
Let's personalize your content